Twitter is a gold mine for writers and should be part of every writers marketing plan. The world of
140 characters can be a little overwhelming however and so many writers get stuck with what to
post or dabble without using it to it’s full potential.
I’m a big lover of twitter and have obtained some excellent results using it. With a few simple tricks
you can too:
1. Use keywords in your tweets.
2. Be a resource for your followers.
3. Share links back to your website for list-building.
4. Share links to useful content.
5. target your audience. Connect with the right people and tweet WITH them.
6. Share the same content several times to ensure hitting different time zones.
7. Use hashtags.
8. Show your an authority.
9. Never take it for granted when people help you spread the word.
10. Start and follow conversations. Interact with other tweeters.
These are just a few ways you can make it so followers instantly recognise you in the sea of faces
that is twitter.
Jo Linsdell is a freelance writer and author of Italian for Tourists and other books. Find out more
about her at her website www.JoLinsdell.com
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5 users responded in this post
Well dumb me…as much as I know about keywords, I had forgotten about using them at Twitter…do they show up in the search engines?
These are some really great tips, especially No. 6 – I never would have thought about different time zones!
Thanks for hosting me Vanessa.
Dorothy, Keywords are important on all platforms but especially on a site like twitter. On site you can search by hashtag e.g. #I4Ttour will give you posts related to my current virtual tour or #writing, #publishing #books etc to find posts specific to your audience and interests.
Keywords in the text of your tweets also show in search results e.g. if people search for Italy they will see my posts that include the word ‘Italy’.
Margay, if you want to reach an international audience it’s important to be active at different times e.g. I live in Italy but my target audience is English speaking tourists so I make sure I have posts programmed for suitable times in the US and other countries so I can reach my audience even if it’s the middle of the night here in Rome.
Great information, Jo. I’m liking Twitter more and more and use it almost every day. I can’t say I understand all the ins and outs of it, but this article sure helps.
Thanks for taking the time to comment Cheryl. The more you use Twitter, the more you’ll discover its potential. There are loads of applications that help make Twitter-life easier too. Program posts in advance, post images, videos,LIVE interviews… the possibilities are endless.
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